What the SMS Automation does
Homeowners text. They don’t want to leave a voicemail and they don’t want a phone tree — they want a quick reply on their phone. The SMS Automation layer turns texting into a two-way channel your business actually runs on, without anyone manually typing the same reminder for the hundredth time.
- Missed-call text-back — every missed call gets an instant text so the lead doesn’t bounce to the next contractor.
- Site-visit reminders — automatic texts before the estimate or consultation cut your no-shows.
- Follow-ups — quoted-but-quiet homeowners get nudged on a schedule so warm leads don’t go cold.
- Past-client check-ins — maintenance and warranty reminders bring old customers back for repeat work.
- Compliant by default — TCPA consent capture, STOP/HELP handling, and quiet hours so you never text at 6am.
How it works under the hood
SMS Automation is a set of GoHighLevel workflows running on your registered number.
- Trigger — a missed call, a new booking, a stalled pipeline stage, or a date-based event (e.g., 11 months after job completion).
- Branch — the workflow checks consent status and the contact’s stage, and splits the path by reminder vs. follow-up vs. reactivation.
- Action — it sends the right templated text within quiet-hour windows, logs the reply, and updates tags based on how the homeowner responds.
- Handoff — a real reply routes the conversation to your team’s inbox; STOP requests suppress the contact automatically.
The missed call during a roof install
Before
Phone rings while the crew is on a roof, nobody can grab it, the homeowner hangs up and dials someone else — the lead is gone and you never knew.
After
Two seconds later an automatic text goes out: 'Sorry we missed you — this is [Company]. What can we help with?' The homeowner replies, and the conversation is saved.
What it’s NOT
- Not a mass blast tool — it’s behavior-triggered, one-to-one messaging tied to each contact.
- Not exempt from consent — every contact needs TCPA-valid opt-in, which the system captures and records.
- Not a 24-hour pest — quiet hours and STOP handling keep it respectful and compliant.
- Not your A2P registration headache — free A2P 10DLC setup is handled during onboarding.